Accreditation guidelines

Accreditations are solely intended to facilitate journalistic reporting

As a trade fair organizer, we want to facilitate media access to inform about our events and our company through accreditation. Accreditation takes place exclusively for the purpose of media reporting.

 

The following can receive media accreditation:

  1. Individuals from Germany or abroad who can prove their journalistic (also photojournalistic) activity as follows:
  2. By presenting original bylined articles that are not older than six months at the time of the event (including web links) 
  3. By submitting an imprint/legal notice in the original (or web link) in which they are named as editors, permanent editorial staff or authors, and which is not older than six months at the time of the event 
  4. By presenting a valid ID card from youth press organizations (members of school newspapers or similar youth media without a valid youth press ID will receive a one-day pass once) 
  5. Press photographers who can prove they are engaged in journalistic activities. Current publications with bylines (not older than six months) shall be automatically attached to the application for accreditation.
  6. Holders of a valid press ID from a national or foreign association of journalists. 
    Please note that the presentation of a press card is generally not sufficient on its own for accreditation. The trade fair organizer reserves the right to request further evidence to verify journalistic activity in accordance with points a - d.
  7. Operators of an active blog or social media channel (Instagram, YouTube, TikTok, Facebook, or similar) whose specialty or topic relates to the respective trade fair:
    1. The activity must be proven with the corresponding links
    2. The blog or social media channel has existed for at least half a year
    3. Written, image, and/or video content that is industry-related or relevant for the trade fair target group is posted regularly on the channels, i.e., at least three times a month
    4. It must be clear that the content was created personally by you with a thematic reference to the trade fair
    5. The blog or social media channel must have an imprint in which you are listed by name
    6. The blog or social media channel complies with the quality standards of Messe Friedrichshafen GmbH (appearance, coverage, etc.)

A maximum of two people can be accredited per channel

For more straightforward checking, you are welcome to send us key figures (page impressions, page insights, unique visitors, or dwell time) of your page/channel as screenshots, uploaded or via e-mail.

 

IN PRINCIPLE, THE FOLLOWING SHALL NOT BE ACCREDITED:

  • Individuals without any journalistic credentials, such as account managers, sales managers, advertising directors or web admins, PR consultants, and private accompanying persons
  • Germans residing in Germany who present a foreign press card 
  • Anyone who is exclusively privately active on social networks
  • Persons to whom other freelance journalists issue the editorial confirmation, this applies in particular to private accompanying persons!
  • Product testers
  • Commercial platforms that sell products and services online
  • Corporate blogs
  • PR blogs

 

The credentials should be presented in German or English. In individual cases, the trade fair organizer reserves the right to request the presentation of a valid photo ID additionally. There is no right to accreditation. If necessary, the fair organizer will exercise his domestic authority.

Prior inclusion in Messe Friedrichshafen’s press distribution list does not automatically entitle one to receive a press card.